Innovation is a difficult word to truly define, and one that gets thrown around all too often in a world dominated by the unremarkable. Companies have 'innovation' departments that get locked out of meetings, consultants fling the word around as if it were gold, and every failing company is chasing it in abundance. The difference between true innovation; the type that creates value and revolutionizes industries, and the type that goes through every corporate office and bloated public company, is that one comes naturally and the other is forced, refined and thrown on unfinished concepts.
As affiliate marketers, it's important to take a step back and look at just how important innovation is in the business. Affiliate marketing has changed dramatically on a micro level over the last two years. New social platforms have popped up from nowhere, the barrier to entry has dropped to a level that even the smallest online worker can step over, and the amount of competition has steadily increased as people look for alternative ways to work. In order to truly excel in the field of affiliate marketing, innovation is truly the most important strategy out there.
The problem is that forcing innovation as a strategy leads to the same kind of "success" that the "too big to fail" businesses are having today. We're trapped in the middle of a massive change that's forcing false innovation and false value to the sidelines and putting the most valuable natural innovation dead center. Instead of trying the same old rules and winning, marketers are experimenting with everything and falling flat on their faces.
So how can you make your marketing efforts different? The key is in creating strategies that unite people. For niche marketers, the true sales come from the most dedicated audience members -- the kind of people that will stay with you, relentlessly follow your emails, and tell each and every other person that they know about how great your products are. This kind of interest can't be bought or sold -- it needs to be earned by affiliate marketers through a combination of quality and innovative strategy.
Shape your marketing efforts around moving products to audiences that truly appreciate them and won't hesitate to talk about them. Discussion is what you want. Static content is an antique of the old model, and not something that can really survive in the new way of online business. Set up review sites, populate the Google search results with your content, but make sure that you keep things interactive and popular. Use customer feedback to shape your new campaigns. Highlight great customers and turn them into evangelists for your products, and reward customers that truly love what you have to offer.
Apply these strategies and you'll be ahead of the pack, and creating the kind of innovation that really produces value. Now is the time to build things, and by using controlled innovation to your advantage, you can make online products that sell, sell, sell.
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