Affiliate Program Guide by AffiliateGuide.com

Affiliate Directory
Affiliate Management
Adult
Art
Autos
Books
Cards
Classifieds
Clothing
Computers
Credit Cards
Education
Fitness
Flowers
Food & Wine
Fundraising
Gambling
Games
Health
Herbal
Home Business
Insurance
Internet TV & Video
Jewelry
Legal
Magazines
Marketing
Matchmaking
Miscellaneous
Mobile
Money & Finance
Music
Pay per Install
Pharmacy
Perfume
Poker
Real Estate
Residual Income
Retail & Malls
Search PPC & SEO
Security
Software
Sports
Supplements
Surveys
Telephone
Tickets
Travel
Web
Web Hosting

Country Programs
Australia
Canada
UK

Affiliate Resources
Merchant Resources
Affiliate Resources
Affiliate Networks
Articles
Affiliate Events
Recommended Programs
Add Program
Other Directories

Partners-Profits

LottoElite

Market Health

Rx Pharmacy Affiliate Networks



 
Article Index

Affiliate Marketing 101: Converting Your Prospects

Going from squeeze page to sale can be a difficult part of affiliate marketing. There's a massive difference between free information and information that costs even $1, and making your prospective customers convert from passively reading to pulling out their credit cards can be a difficult jump. There are really three things to check off your list before you should try to sell to your customers. First, you need to build the trust and immersion in your ideas that cause people to buy. Secondly, you need to introduce a deal so valuable and worthwhile that your prospective customers become interested. Finally, using a combination of psychological selling and informative copy, you should hook your customers into a purchase. These three steps are explained in greater detail below.

Building Trust:

This is the fundamental and primary goal of any marketing campaign. With so many competitors out there, truly innovative and powerful marketers need to build trust to ensure that their prospective customers keep coming back to them, and not falling to the competition. Building trust starts with creating value for your customers, which can take the form of free information or sample products, an informative guide, or merely brief video or text content explaining how you can help them. Without being able to offer anything for them, you can't expect your prospective customers to convert immediately.

This is where so many wannabe affiliate marketers make mistakes. Instead of building trust and creating the environment that results in sales, they sell their products short and introduce a sale from the get-go. While this may result in one-off sales and some low conversion rates, it immediately puts the buyer on the defensive, and destroys any potential trust that could have lead to greater sales. It's ultimately your decision, but the smart money (and massive payoffs) rest with building trust and introducing sales later on in the process.

This means that the most lucrative and profitable campaigns are almost never those that focus exclusively on direct ad -ยป sale advertising. While Google AdWords might bring in a sale now and then, it's never building relationships with your customers, never creating a permission asset, and ultimately never creating the trust that's so essential for a profitable business. Focus on trust first and foremost, and then worry about monetisation and sales targets once you've built the trusting customer.

From here, it's a matter of introducing offers that interest and entrance your prospective customers. Simply mentioning your product isn't enough -- it's about building the benefits that the product can create for your customers, and highlighting why they're so important. This part of closing a sale is introduced in greater detail in part two of this quick guide to affiliate marketing, along with the best methods to make your customers pull out their credit cards and convert from passive readers into active buyers.

To learn more about affiliate marketing, check out the free Affiliate Marketing 101 report. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link if you sign up at Clickbank Pirate.

Back to Article Index

See also:


Back to top

Free bonus ebooks, software and content.
Subscribe to AffiliateGuide.com and get over a dozen free downloads to help you with affiliate marketing
Name:
Email:

Recommended Affiliate Events

Affiliate Summit, 31 Jul - 1 Aug, New York
Dmexco, 13-14 Sep, Cologne
Affiliate World Asia, 6-7 Dec, Bangkok

See details of these and all other Internet Marketing Events.


Page updated on 2 June 2017

Copyright © 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017 Mainz Pty Ltd Unauthorised copying is prohibited
Disclaimer: No recommendation is made about any of the programs listed here. No liability is accepted for the accuracy of this information. We may (or may not) receive advertising fees and/or commissions from the links on this site.
About Us | Privacy policy


Web site development by Eastman Internet - quality design at an affordable price.
4 Web-Host.com - a cheap and reliable web host provider















Get a GoStats hit counter Affiliate Programs Recommended web affiliate programs Add Affiliate Program Affiliate Program Resources