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If you're interested in joining an online casinos affiliate program for the first time, it might seem like a daunting prospect. Luckily there is plenty of help at hand to guide you in making the right choice. Start off by reading reviews online to work out which programs might suit your needs. Online-casinos.com goes into depth, answering key questions and providing a useful rating system.
Let's start with the basics. Online casino affiliate programs allow you to refer potential players to a particular branded casino. In return for your marketing, the casino will then offer you either a cut of the profit that that new player has brought in, or a predetermined payment.
There are heaps of affiliate programs out there, each with varying pros and cons. It's a good idea to focus on what the most important things that you want from program are, to narrow down your selection. Here are some tips to bear in mind when choosing which to go for.
First of all, find out if online casinos are legal where you are. If they are, then you're fine to proceed. You should also be aware that you could fall for a scam. Check that the casino has the right license to operate where you are and is regulated. This ensures that the casino is trustworthy. If an online casino does not appear to have a license or the website seems insecure, it is best to steer away and find another affiliate program.
Next you should familiarize yourself with how well each kind of program pays. Many online casinos offer affiliates a 'Revenue Share Percentage' for each referred customer. This is a cut of the casino's profits made from that customer. It's one of the most common models used, and definitely offers the potential for some big payouts. However, it is completely dependent on your performance, so earnings can fluctuate between high and low.
Alternatively, some programs pay affiliates based on a 'Cost Per Acquisition' structure. The casino pays affiliates a set amount for each new customer that they bring in. This type of model tends bring in earnings regularly, but does not offer such high yields.
Hybrid programs are somewhere in between the two, borrowing elements of each. While a hybrid program may not be as lucrative as a straight up revenue share percentage program, it can offer the security and reliability of a cost per acquisition program. However, as a beginner it is unlikely that you will be offered a hybrid affiliate program straight off the bat.
One of the most important factors to look out for in any online casino affiliate program is if they will subject you to a negative carryover. Say a customer that you have referred to that casino hits the jackpot. This will cost your account, and only when that customer has evened out their big win with losses will you be able to earn again.
Many programs will also reward you if you refer new affiliates, in addition to new customers. These are known as sub-affiliates. Finding other affiliates is not the main incentive of these programs, but can serve as a welcome addition to your earnings. Recruiting sub-affiliates can be an easy way to expand your network, but be warned that you can't control their actions. You could be penalized if your sub-affiliate recruits new customers to a casino using illegal means.
Payment options are worth being aware of. When coming to a decision see if the affiliate program you like the look of caters to your favored payment method. These days most affiliate programs offer the choice to be paid straight into an e-wallet, such as PayPal. You should also check if any payment fees or currency conversion fees are applicable.
Some online casinos offer new customers enticing welcome packages, such as matched bonuses and free spins. It's worth taking the time to research these and find out which are the best on the market. An exciting welcome bonus can really assist your role as an affiliate, as popular casinos draw more customers. That could mean more revenue shares for you!
Once you've picked out your choice of online casino affiliate program, all that's left is to get set up. Simply register with the program and provide the necessary identity verification. You can also check out useful resources to help get started with your new affiliate program. These can help you to improve your SEO ranking, and in turn unite more new customers with your affiliated online casino.
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